This story made my day. Jessamyn Smith, an open-source programmer in Portland, was tired of seeing a particular joke on her IRC channel (the familiar “that’s what she said!” joke). She wrote a bot to follow up every “that’s what she said!” joke with an actual quote from a notable woman, just to get people thinking. The reaction from coworkers was surprisingly good. You can see more at: Fighting sexist jokes the geeky way.